Understanding and Implementing BIMI TXT Records

Brand Indicators for Message Identification (BIMI) is an innovative standard that empowers brands to showcase their logo in email clients that are compatible with BIMI. This feature not only bolsters brand recognition but also fosters trust among email recipients. Here's a concise guide on what BIMI TXT records are and how to utilize them.

A BIMI TXT record is a string of text incorporated into your domain's DNS records. It contains the URL of your logo file, which should be a Scalable Vector Graphics (SVG) file.

To establish a BIMI record, you initially need an SVG logo file uploaded to your domain's web storage. Subsequently, you will need to create a TXT record with the following content:

v=BIMI1;l=[your SVG file URL]

This simple step allows your brand's logo to appear in supporting email clients, enhancing your brand's visibility and trustworthiness.

How to Create a BIMI Record (mxtoolbox.com)

How to Convert an image to SVG for BIMI Records (mxtoolbox.com)

How to Convert an image to SVG for BIMI Records (mxtoolbox.com)

Add a BIMI TXT record to your domain (detailed steps) - Google Workspace Admin Help